Growth in online business 2020
We can see the pattern from the past till now, more and more small business owners choose to sell their items online as the cost in retail rental is getting way too high for them to afford. Given that most of these people are just getting started, there's high risk and stress they have to bear with if they decide to go with retail shop rental. Apart from that, hiring full time staff for the shop is also a significant cost for startup business.
Why is it a good idea to have your own website (Domain)?
Well, first of all. I'm not saying that you shouldn't promote your products through other platform. I believe most of you are reading this post from social media shares as well.
The idea behind having your own website is that you create your own identity brand awareness and space to retain your royal customers. Most of the platforms charges a pretty high percentage of your revenue and they do have the rights to remove your shop at anytime. You can promote at platforms as an extra income, but it's wise to invest in your own page for a long term.
After setting up your site, what's next?
The next question will be - How to promote your site? Directing traffic to your website is a crucial step to take right after. You can have the best product in the world but if no one is able to see it, then it won't matter! And it's not just having lots of views, the key is to target at the correct audience group. And make sure your website is designed in a modern, mobile friendly way. Keep updating your content so that people know it's still in the trade.
If you need help with website design: https://www.marikoventure.com/website-design-singapore
How does SEO play it's part?
Continue from the point above for directing traffic, SEO can help you on the following:
Improve your ranking on Google
Increase your ORGANIC search visitors
Better reliability and credibility to your business
Reduce expenses on Advertisements
Basically, SEO helps you to reach to a bigger pool of audience by improving your website's visibility and organic keywords. And from there you can start to see your business growing. It doesn't happen overnight though, SEO contracts are usually in a period of 1 year to 2 years.
If you are looking for improving your business by doing the SEO, you can talk with us: https://www.marikoventure.com/seo-service-singapore
Last but not least, thanks for reading, it's probably the longest post I have written so far. Cheers!
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